Are You Choosing A Color Scheme For Your Website Wisely?

The Strongest components of appealing websites are their color scheme. Many companies face challenges of selecting the correct color scheme for their website.

Which Color Scheme Are You Using? Are you using the wrong color scheme which is affecting your website traffic?

According to the University of Winnipeg; 80% of the evaluation that a visitor made about a website was solely based on the color scheme.

Color can help 80% of consumers to recognize a brand easily

Let me tell you one thing it’s not an easy job!! Consult Experts Web Design KC to get the task done which will be crucial for your business.


Everyone has their preferences. It’s important to decide the color of your website based on your target audience. If the products or services you sell are mostly for women’s then softer color work pretty well on the other hand if it’s for men’s then brighter colors are good.

Let’s look at the colors that will boost your traffic.


You can never go wrong with black. It oozes sophistication. The trick is to apply it correctly.


White is easy on the readers’ eyes but should be incorporated strategically so that it doesn’t look plain and boring.


Grey is not considered dull anymore. Use a lighter shade of grey; it conveys reliability and superiority.


Red motivates consumers to take action mostly used during promotions. It’s the best choice to portray your brand as strong. But don’t overdo it; use this color in moderation.


The best example of this color is Twitter, Skype, Facebook, and LinkedIn. Most corporate institutions use blue as it conveys reliability, safety, and security.


Yellow is the color of positivity, excitement, and creativity. It’s advisable to use in moderation.


Green conveys nature and the business that are into agriculture or providing services related to the environment can go for this color.


Alternative to Red, Orange is simply fun.


Purple is the color of royalty and has a calming effect.

Note:- Avoid brown, as both the genders dislike this color a lot. Test properly beforehand.

Now that you know why the business uses a specific color, it’s time to focus on the different color scheme and which colors work together to create an appealing design.

If you want to get your website visitors excited and encourage them to complete call-to-action; using blue, red or yellow is a good option.

Use a color wheel to generate color schemes.

Picking the perfect color scheme is one of the activities that a company should focus on. Consulting the experts will ensure that your web design creates a fabulous first impression every single time. Call KC Web Designer today!!

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